Digital Marketing Projects

Follow me: Facebook, Twitter, LinkedIn, Google+, Pinterest

In addition to a profound interest in Social Media Marketing, I have found ambition to Digital Marketing projects in my current role.  As a list-lover, below is a demonstration of my Digital Marketing skills and favorite projects, as well as my future goals.

Skills & Specialties

  • Social Media
    • Brand and community management
    • Experience using Hootsuite and Sprinklr Social Media Management tools
    • Socialware Social Business Management
    • Subject matter expert in LinkedIn, Twitter, and Google+ for business
    • Knowledgeable in Pinterest, Instagram, and Facebook marketing
    • Understanding of paid amplification through Facebook advertising
  • Content Marketing
    • Social Media content and engagement strategy
    • Editorial process creation and content management
    • Collaboration and project management of creative services
  • Digital Marketing
    • Optimizing website content to influence visibility in search
    • SEM best practices
    • Understanding of Google Adwords, PPC
    • Google Analytics
    • Adobe Dreamweaver 5
  • Communications
    • Communications plan and execution
    • Email newsletter communications
  • Graphic Design
    • Adobe Creative Suite 5 Web Premium tools
      • Specifically: Photoshop, Illustrator, InDesign
  • Customer Service
    • Provide counsel through phone and email support to financial advisors
  • Public Speaking
    • Present on live-meeting phone calls or in-person training to small or large groups of financial advisors on marketing best practices
    • Presented to department meeting on digital marketing updates
  • Professionalism
    • Marketing stakeholder in Wells Fargo RFP for firm-wide social media compliance solution
    • Marketing stakeholder in Wells Fargo Advisors RFP for advisor website platform and local search solution

Accomplishments

  • Wells Fargo Advisors (March 2013 – Present)
    • Designed a Marketing Engagement Content Score formula used to measure content effectiveness and drive ongoing content strategy
    • Created a monthly content KPI dashboard used for reporting
    • Developed LinkedIn and content best practices use to train and on-board 50 financial advisors to social media pilot in June 2014
    • Worked with website vendor to launch Sponsored Name Placement service in December 2014
    • Manage a 200+ piece library of pre-approved content assets curated from 10 sources
    • Co-created local search best practices document to advise financial advisors on improving site SEO and utilizing SEM tools provided
  • SIUE Campus Recreation (August 2011 – May 2013) 
    • Increased effective advertising via social media from 4% in August 2011 to 25% in August 2012 as represented in the yearly department satisfaction survey
    • Increased SIUE Campus Recreation Facebook following from 1,500 to 2,150 (43%)
    • Increased @siuecampusrec Twitter followers from 180 to 815 (350%)
    • Launched WordPress blog, Instagram, and Pinterest accounts
    • Generated 50-75 hits per day on SIUE Campus Recreation Blog through lifestyle and wellness content generation
    • Social Media properties were recognized in a national study of collegiate recreation programs in March 2013
    • Sold out or surpassed attendance at special events and programs through community management and social media promotion (comparison from year 1 GA to year 2 GA)
    • Implemented re-design and re-branding of “Life After Class” integrated marketing campaign in Fall 2012
    • Liaison for FLW Fishing and NBC Sports film crew for national feature on SIUE and Bass Fishing Club in Fall 2012
    • NIRSA Creative Excellence 3rd place award for copy and design of “Graduate Assistantship Brochure” in March 2013
    • NIRSA Creative Excellence 3rd place award for production of “Group Fitness Pocket Schedule” in March 2012
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