8 ways to become a LinkedIn rock star (Part 2)

Last week, I shared four steps to help you separate yourself from the pack on LinkedIn in part one. Doing little things right, like optimizing your LinkedIn profile, utilizing LinkedIn tools, and maintaining an active presence online, are just a few. Here are four more ways you can use common social selling techniques to amplify your experience on LinkedIn.

1. Prospect smarter by using advanced search. Identify relevant prospects through filtering – by region, industry, title, etc. Also, target second-degree connections first to help leverage introductions by your close contacts.

2. If you prospect weekly, or even daily, on LinkedIn, consider saving your searches to save time and setting up alerts when people leave or join companies. The Save Search button is available in the top right corner of the advanced search tool.

3. LinkedIn Groups provide a place for professionals to join relevant conversations, educate themselves in a market or on a topic, and provide insights and thought-leadership. Add value to discussions, and you may find a captive audience of prospects.

4. Amplify your expertise by leveraging the Skills & Expertise feature of LinkedIn. Having a helpful skill listed on your profile helps add to your credibility and increases your appearance in relevant search results.

Consider the four tactics I shared in part one, and try tackling these items this week. How are you working toward becoming a rock star on LinkedIn?


Why do I have popcorn in my hair?

The answer to that question is probably my obsession with food. But I like to think it’s more than that.

I’ve been contemplating what exactly I want to accomplish in keeping up with this blog. I started it because I was looking for full-time employment after graduation and this was another way I could showcase my resume, portfolio, and express thought-leadership. I obtained said employment and continued keeping up with this blog to continue writing about Twitter, LinkedIn, and how social media is life (it is my job, so close enough). But in 2014 I have realized I want so much more than that.

Lately, I have also been contemplating the life of a writer. I have never envisioned myself to be a great writer, mostly because when I write it just rolls off of my tongue (fingers). Since it seems like such an ordinary part of my day I never considered that it was something I excelled in or even… barf… like to do. Now when I say life, I don’t actually mean my whole life. I love my job, I love social media and digital marketing, my dog, sports, and I’m not ready to give those things up. I have realized that most of all I love food. What better way to express how in love with food I am than to start writing more about my one true love. So in 2014, expect a lot more food. I want to share some recipes and how I manage to tackle tany cooking challenges, the bizarro foods that I love to try (and many that I adore), and evaluate the up and coming trends in the food industry.

So, who’s hungry?