I love this graphic. My favorite? Fast, cheap, and great = impossible utopia.
Recently, many university pages have been updated to a new look that includes a more advanced search feature. Use the alumni search feature to find connections from college, and even high school.
LinkedIn is shifting its focus away from certain individual products to concentrate on long-term investments this year. Some products that will be shutting down include Intro, Slidecast, and support for old versions of the iPad app.
See the announcement, changes, and shutdown dates at the LinkedIn Official Blog.
The foundation of a successful Twitter account is a reputation for being a reliable source of information for your network. False information spreads quickly online, so do your best to verify everything you tweet and only share from reliable sources.
Twitter is currently testing a major profile redesign that looks a lot like Facebook and Google+. This new look is quietly being tested in a small, random pool of users so you are unlikely to be affected just yet.
See what the Twitter redesign might look like upon its wide range release at Mashable.
In the United States, “responsible,” “strategic,” and “effective” were the top three most overused LinkedIn buzzwords of 2013. If any of them appear in your profile, consider updating it in 2014. (P.S. “creative,” “patient,” “expert,” “organizational,” “driven,” “innovative,” and “analytical” were also in the top 10.)
LinkedIn is becoming a reliable information and news source on the web. Influencers, companies, and publishers are able to share posts and stories. Check out the most engaging stories of 2013, and follow one or two of these influencers or publishers.
Check out more at the LinkedIn Official Blog.
Search a #hashtag using Twitter search to keyword specific posts. Similar to LinkedIn search, you can save your searches on Twitter. After completing your search, click on the gear in the top right corner, and click “save search.” Now you’ll be able to view your most frequent searches at any time!
On January 6, Dr. Janet Yellen was confirmed as the new Chairperson of the Federal Reserve. How did Twitter react? 10,000 tweets in the first 30 minutes. Remember to get involved and participate in trending topics and conversations on Twitter.
Check out more at the Twitter Official Blog.
How to network using LinkedIn groups
A recent article posted by Social Media Examiner offers five tips to make the most of networking on LinkedIn groups. You can join up to 50 groups. Since participation in 50 is a lot of work, we recommend maintaining regular activity in five to 10 groups. This will help you get the most benefit out of those groups and help you build personal relationships with other group members.
Use LinkedIn search to find relevant groups to join
LinkedIn search received an overhaul recently that includes enhancements regarding keyword and Boolean search operations. You can search for relevant groups based on your networks and even discussion topics within open groups. Boolean search operators allow for smarter search. Per the LinkedIn tip we included last week: a tip guide from LinkedIn Corporate Solutions.
Review the “Groups You May Like” suggestions
LinkedIn does provide suggestions for groups based on your network, recent activity, profile and other group memberships.
Evaluate the quality of a group
It’s important to join groups that are high quality and offer substance to your network. Be sure to evaluate the statistics of the group, like demographics and activity, as well as an active manager. The referenced article also suggests additional questions to ask in order to evaluate a group’s effectiveness and credibility.
Consider joining corporate-sponsored groups
Corporate-sponsored groups are typically well managed and have strong dialogue with intriguing weekly discussions.
Adhere to LinkedIn group participation best practices
LinkedIn actively fights against promotional posts and spam. Discussion posts containing the words me, my or I typically don’t show up and instead end up in the Promotions tab.
Additional best practices include asking questions, providing answer to others, sharing interesting and relevant content, and providing links to reputable sources or articles.
In closing, participate and develop a presence by participating in group discussions. As you develop personal relationships with group members, consider making them part of your LinkedIn connections.
I really liked this article recently posted by wealthmanagement.com that praises early adopters of social media. While you and I may not be a part of the coveted 8% of advisors that met the criteria to be considered an early adopter, we can learn to build on some characteristics of one.
Use social media daily
We recommend spending between 15-30 minutes a day. Develop a plan or a checklist and stick with the routine every day and week. Adding connections, sending messages and reviewing scheduled content can all be included in this plan.
Gather information on clients
The article notes using LinkedIn and other social networks as a way of profiling clients while gathering information about them. While establishing a personal relationship, advisors can uncover potential second- or third-degree connections.
Through researching potential connections on LinkedIn, Google and other social networks, you can get a better understanding of the person to help you make a good impression.
Uncover business opportunities
There are many people who can provide you a jumping point for new opportunities: family, friends, alumni, former colleagues and other centers-of-influence. Run advanced searched on LinkedIn and follow local companies.
Get introduced offline
Another helpful article from wealthmanagement.com can help you use LinkedIn as an online tool to get offline personal connections.
Acquire new business
Get involved. When a new opportunity arises, follow these steps and take the relationship offline.
Who’s Viewed Your Profile is a great tool. LinkedIn recently rolled out a new, simplified look for this feature. As part of the free experience, you can see insights on your most recent profile views and what connections or groups you have in common.
Premium LinkedIn account members have in-depth analytics for those who viewed their profile during the previous 90 days, including location, industries, keywords and trends. You can use this feature to identify trends and utilize these analytics to align your professional brand with your goals.
Creating a visually appealing and content-rich social media profile can help you stand out from the competition. As one article reminds us to “educate, inform and connect,” we’ve provided some tips on helping you get noticed on LinkedIn and Twitter.
Make a connection by sharing an experience, a hobby or a joke to encourage personal interaction. Share a personal story of inspiration or quote you live by to show clients and prospects what drives you to success.
Research indicates that about two-thirds of adults are visual learners. Images that accompany text provide greater engagement by users. Also, using an infographic to convey text-heavy information is a great way to keep your viewers’ attention and make the information easy to understand.
Start a topic by asking your followers and connections a question. Share how it aligns with your goals, and include your business expertise in a personal answer.
Go beyond sharing information and help your connections grow. Share calculators, tools and other resources that can help them find success in their financial lives. Further, share examples to help facilitate learning.