8 ways to become a LinkedIn rock star (Part 2)

Last week, I shared four steps to help you separate yourself from the pack on LinkedIn in part one. Doing little things right, like optimizing your LinkedIn profile, utilizing LinkedIn tools, and maintaining an active presence online, are just a few. Here are four more ways you can use common social selling techniques to amplify your experience on LinkedIn.

1. Prospect smarter by using advanced search. Identify relevant prospects through filtering – by region, industry, title, etc. Also, target second-degree connections first to help leverage introductions by your close contacts.

2. If you prospect weekly, or even daily, on LinkedIn, consider saving your searches to save time and setting up alerts when people leave or join companies. The Save Search button is available in the top right corner of the advanced search tool.

3. LinkedIn Groups provide a place for professionals to join relevant conversations, educate themselves in a market or on a topic, and provide insights and thought-leadership. Add value to discussions, and you may find a captive audience of prospects.

4. Amplify your expertise by leveraging the Skills & Expertise feature of LinkedIn. Having a helpful skill listed on your profile helps add to your credibility and increases your appearance in relevant search results.

Consider the four tactics I shared in part one, and try tackling these items this week. How are you working toward becoming a rock star on LinkedIn?

8 ways to become a LinkedIn rock star (Part 1)

How do you separate yourself from the pack? Doing little things right, like optimizing your LinkedIn profile, utilizing LinkedIn tools, and maintaining an active presence online are just a few of the ways. Here are some ways you can use common social selling techniques to amplify your experience on LinkedIn.

1. Prioritize your clients. Instead of talking about you, your LinkedIn profile is an opportunity to tell the story of how you help your clients. Write your LinkedIn summary in the context of what your clients and prospects will want to know about you.

2. Research smarter by digging deep to gain insights into prospects. Look for common groups, associations, connections, and interests that you can leverage in a conversation.

3. Don’t miss opportunities to connect. Leverage mutual connections and introductions to connect with second-tier connections. Use LinkedIn’s new “How You’re Connected” tool to help you find the strongest commonalities shared between you and a potential connection.

4. Add more value than you ask for. Make every connection a win-win by offering to give at least one thing back for every one you ask for. For example, if you ask for an introduction, forward an article or link that pertains to that person as thanks.

Try tackling these items this week, and next week we’ll share an additional four steps you can take toward becoming a rock star on LinkedIn.