8 ways to become a LinkedIn rock star (Part 2)

Last week, I shared four steps to help you separate yourself from the pack on LinkedIn in part one. Doing little things right, like optimizing your LinkedIn profile, utilizing LinkedIn tools, and maintaining an active presence online, are just a few. Here are four more ways you can use common social selling techniques to amplify your experience on LinkedIn.

1. Prospect smarter by using advanced search. Identify relevant prospects through filtering – by region, industry, title, etc. Also, target second-degree connections first to help leverage introductions by your close contacts.

2. If you prospect weekly, or even daily, on LinkedIn, consider saving your searches to save time and setting up alerts when people leave or join companies. The Save Search button is available in the top right corner of the advanced search tool.

3. LinkedIn Groups provide a place for professionals to join relevant conversations, educate themselves in a market or on a topic, and provide insights and thought-leadership. Add value to discussions, and you may find a captive audience of prospects.

4. Amplify your expertise by leveraging the Skills & Expertise feature of LinkedIn. Having a helpful skill listed on your profile helps add to your credibility and increases your appearance in relevant search results.

Consider the four tactics I shared in part one, and try tackling these items this week. How are you working toward becoming a rock star on LinkedIn?


8 ways to become a LinkedIn rock star (Part 1)

How do you separate yourself from the pack? Doing little things right, like optimizing your LinkedIn profile, utilizing LinkedIn tools, and maintaining an active presence online are just a few of the ways. Here are some ways you can use common social selling techniques to amplify your experience on LinkedIn.

1. Prioritize your clients. Instead of talking about you, your LinkedIn profile is an opportunity to tell the story of how you help your clients. Write your LinkedIn summary in the context of what your clients and prospects will want to know about you.

2. Research smarter by digging deep to gain insights into prospects. Look for common groups, associations, connections, and interests that you can leverage in a conversation.

3. Don’t miss opportunities to connect. Leverage mutual connections and introductions to connect with second-tier connections. Use LinkedIn’s new “How You’re Connected” tool to help you find the strongest commonalities shared between you and a potential connection.

4. Add more value than you ask for. Make every connection a win-win by offering to give at least one thing back for every one you ask for. For example, if you ask for an introduction, forward an article or link that pertains to that person as thanks.

Try tackling these items this week, and next week we’ll share an additional four steps you can take toward becoming a rock star on LinkedIn.

Don’t use any of these LinkedIn buzzwords in 2014.

LinkedIn tip
In the United States, “responsible,” “strategic,” and “effective” were the top three most overused LinkedIn buzzwords of 2013. If any of them appear in your profile, consider updating it in 2014. (P.S. “creative,” “patient,” “expert,” “organizational,” “driven,” “innovative,” and “analytical” were also in the top 10.)

LinkedIn update
LinkedIn is becoming a reliable information and news source on the web. Influencers, companies, and publishers are able to share posts and stories. Check out the most engaging stories of 2013, and follow one or two of these influencers or publishers.

Check out more at the LinkedIn Official Blog.

Twitter tip
Search a #hashtag using Twitter search to keyword specific posts. Similar to LinkedIn search, you can save your searches on Twitter. After completing your search, click on the gear in the top right corner, and click “save search.” Now you’ll be able to view your most frequent searches at any time!

Twitter update
On January 6, Dr. Janet Yellen was confirmed as the new Chairperson of the Federal Reserve. How did Twitter react? 10,000 tweets in the first 30 minutes. Remember to get involved and participate in trending topics and conversations on Twitter.

Check out more at the Twitter Official Blog.

Why most customers are now checking your online reputation

Customers and potential clients value reputation and frequently check online before doing business. In a new digital age, it is easier than ever to evaluate a company’s and an individual’s reputation online. Keep up with that is said about you or your business – a simple Google search can accomplish this. The positive? Activity on a social network like LinkedIn and Twitter hold immense value in Google’s page rank and can actually push other results further to the bottom of a search. Make sure your social networks display the most appropriate representation regarding your personal brand so others can find a positive reputation of you online.

Full article regarding online reputation available here. 

Stay ahead of the social media curve

I really liked this article recently posted by wealthmanagement.com that praises early adopters of social media. While you and I may not be a part of the coveted 8% of advisors that met the criteria to be considered an early adopter, we can learn to build on some characteristics of one.

Use social media daily
We recommend spending between 15-30 minutes a day. Develop a plan or a checklist and stick with the routine every day and week. Adding connections, sending messages and reviewing scheduled content can all be included in this plan.

Gather information on clients
The article notes using LinkedIn and other social networks as a way of profiling clients while gathering information about them. While establishing a personal relationship, advisors can uncover potential second- or third-degree connections.

Research prospects
Through researching potential connections on LinkedIn, Google and other social networks, you can get a better understanding of the person to help you make a good impression.

Uncover business opportunities
There are many people who can provide you a jumping point for new opportunities: family, friends, alumni, former colleagues and other centers-of-influence. Run advanced searched on LinkedIn and follow local companies.

Get introduced offline
Another helpful article from wealthmanagement.com can help you use LinkedIn as an online tool to get offline personal connections.

Acquire new business
Get involved. When a new opportunity arises, follow these steps and take the relationship offline.